British retailer Next has announced a Pride partnership with Terrence Higgins Trust, pledging to donate 100% of profits from a limited‑edition Hamish the Highland Cow doorstop to the HIV charity.
As part of its Pride celebrations, every purchase of the plush Highland Cow design will directly support Terrence Higgins Trust’s work providing life‑changing services, challenging HIV stigma and driving efforts towards no new HIV cases in the UK.
The charity donation also extends across Next’s wider Be You Pride range, with all profits from the collection being passed on to Terrence Higgins Trust. The initiative gives shoppers an easy way to support LGBTQ+ health and equality while buying gifts or brightening up their homes.
Funds raised will help Terrence Higgins Trust continue its vital work supporting people living with HIV, promoting regular testing, and campaigning to end stigma and discrimination that still surrounds HIV today.
Writing on social media, Terrence Higgins Trust said: "This Pride, our friends at Next are donating 100% of profits from their limited-edition Hamish The Highland Cow Doorstop to Terrence Higgins Trust.
"That means every purchase help us to provide life-changing support, challenge HIV stigma and keep pushing for no new HIV cases in the UK.
"So whether you're brightening up your home or looking for a gift that makes a difference, order yours today."
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