
Christopher Joell-Deshields, Chief Executive Officer of Pride in London, is at the centre of a growing controversy following allegations of financial misconduct and workplace bullying. An internal investigation has been launched by the organisation’s board after whistleblower claims surfaced, prompting scrutiny over Joell-Deshields’ leadership and use of organisational resources.
According to multiple sources, including a leaked whistleblowing disclosure obtained by The Guardian, Joell-Deshields is accused of misappropriating approximately £30,000 worth of food and drink vouchers donated by a corporate sponsor. These vouchers were allegedly used to purchase luxury items such as designer fragrances, Apple AirPods, and a HomePod speaker. One of the flagged accounts linked to the misuse reportedly belongs to Joell-Deshields himself.
The CEO, who has held the role since 2021, has denied any wrongdoing and maintains that the items were intended as raffle prizes and office equipment. However, volunteer directors claim no raffles took place last year and that the items were never seen in the office.
In addition to financial concerns, Joell-Deshields faces accusations of fostering a toxic workplace culture, including harassment and bullying. One specific allegation involves inappropriate comments made to a disabled volunteer, and another claims he attempted to reappoint a former volunteer previously dismissed for bullying.

Despite the claims, Joell-Deshields has not stepped down. He stated, “I remain in my role as CEO of Pride in London and as a director of London LGBT Community Pride CIC. The current legal and governance matters relate to the organisation itself. These matters are being addressed through the appropriate channels, and it would be inappropriate to litigate them in the press.
However, sources indicate that he has been suspended by a newly constituted board, and Rebecca Paisis, Director of Events, has reportedly taken over as interim CEO.
The board of directors has issued a statement affirming their commitment to a thorough investigation: “We take such allegations extremely seriously and remain committed to upholding a safe, open and inclusive organisation that is compliant with its legal and governance obligations”.
Pride in London, which receives up to 95% of its funding from corporate partnerships and a £625,000 grant from City Hall, continues to operate amid the investigation.