Cheeky lesbian dating app ad sends internet into overdrive

An advertisement for the lesbian dating app HER has gone viral across social media platforms, drawing widespread praise for its bold and humorous approach to sapphic marketing. 

The short clip, originally posted to TikTok and Instagram by user @melisa.suzan, showcases a striking visual: a woman’s fingers sliding suggestively into a bowling ball, accompanied by the caption “I miss her”. This cheeky metaphor, set to trending audio, quickly caught the attention of viewers - propelling the video across feeds on TikTok, Instagram Reels and X. 

The success of the clip comes at a time of increased visibility for HER, which remains one of the largest dating and community‑building platforms for queer women, non‑binary people and sapphics globally. Founded to provide a dedicated space for LGBTQ+ women long before most mainstream apps offered inclusive features, HER continues to generate cultural buzz with marketing that resonates strongly with its audience. 

While the brand is known for its playful tone, this latest viral moment underscores the app’s ability to tap into the humour and intimacy of queer culture - sparking conversations, laughter and a wave of new users curious about the platform behind the ad.