Erdem launches T-shirt in collab with Gay’s The Word bookshop to raise funds for LGBTQ+ charities

Fashion label Erdem has launched a special limited-edition unisex T-shirt featuring a striking carnation print, created in collaboration with Gay’s The Word—the UK’s first LGBTQ+ bookshop. All profits from the T-shirt will be donated to two vital LGBTQ+ charities: trans-led grassroots organisation, Not A Phase, and LGBTQ+ youth homelessness charity, akt.

Erdem Moralıoğlu, founder and Creative Director of the London-based fashion house, shared: “I am honoured to partner with two incredibly important charities, Not A Phase and akt, to help communities who need our support now more than ever.”

The white T-shirt features a delicate print of light blue, pink, and white carnations—echoing the colours of the Trans Pride Flag—alongside a green carnation, a historic symbol of queer identity popularised by Oscar Wilde.

Described as being “in support of two charities close to the heart of the house,” the T-shirt is priced at £75and is available online at erdem.com, at Erdem’s flagship store on 70 South Audley Street, Mayfair, and at Gay’s The Word bookshop at 66 Marchmont Street, Bloomsbury.