Forget the cold winter nights in January, Butlin’s is turning up the heat from 23 - 26 January 2026 with the launch of Don’t Tell Mama, a brand-new LGBTQ+ Big Weekender bringing three days and nights of outrageous fun to their Bognor Regis Resort.

Get ready to immerse yourself in a weekend of Drag Royalty, featuring RuPaul’s Drag Race UK stars Tia Kofi, La Voix, Michael Marouli and Celebrity Big Brother finalist and fan-favourite Danny Beard, while pop icons such as Vengaboys, Louise, East 17 and Claire Richards will deliver the perfect dose of '90s nostalgia, and the newly announced The Wanted 2.0 will be adding fresh energy to the lineup. 

Vengaboys

Plus, TikTok troublemaker Bailey J Mills and the iconic Myra DuBois will grace the stage with their presence, wit, and irreverent charm, guaranteed to leave audiences in stitches… and maybe just a little bit afraid.

Butlin’s have partnered with Brighton-based producers, E3, to curate this fabulous event. E3 Founder and former Chairman of Brighton & Hove Pride, David Hill, commented “There’s non-stop entertainment around the clock! Our revellers can enjoy Bottomless Drag Brunches hosted by the queens of your dreams, Mahatma Khandi and Ella V Ryde, and Pool Parties soundtracked by Gaydio and "London’s Duttiest Black Queer Club,” Queer Bruk.

Myra Dubois

"They can also dive into Drag Bingo with Alfie Ordinary, Drag Karaoke with Letitia Delish and theatrical excellence with C’est Magnifique. Our guests can even dust off their cowboy boots ready for some line-dancing fun with The Rodeo Queens.”

When night falls, the resort transforms into a dancefloor dream, with club takeovers from Brighton’s Polyglamorous, London’s BEEFMINCE, and What’s Your Pleasure?, complimented by top-tier DJs. Saturday night will bring a resort-wide costume party (theme dropping soon), and Gaydio will close the weekend with a bang at the One Last Dance Party.

Claire Richards

Butlin’s and E3 will be pulling out all the stops to make Don’t Tell Mama a weekender to remember: the perfect place for the LGBTQ+ community and its allies to let their hair down. With great food, bars, and accommodation all just steps away from the action, we never thought we’d say it… but bring on January!

Find out more HERE

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