Introducing new pop papi, Bentley Robles

Mexican American pop sensation Bentley Robles has officially dropped his debut single New Song, the first taste of his upcoming 2026 album-and it’s paired with his long-awaited first music video, released under his new label deal. It’s bold, infectious, and everything fans were hoping for. Originally written for a potential Britney Spears comeback, Bentley shared the demo online and instantly sent the Internet into a frenzy. The song’s undeniable bop factor struck a chord and now it’s getting the full spotlight it deserves.

The music video is just as captivating and giving high budget. It opens with Bentley-sporting his signature yellow hair, approaching a mysterious house and nervously knocking on the door. What follows is a surreal initiation sequence: blindfolded and put through hazing rituals like being spanked and doing push-ups, Bentley finds himself trying to earn a place in an exclusive, secretive but hot fraternity.

In the final scene, Bentley-now fully initiated into the mysterious fraternity-takes the lead, guiding a fresh group of pledges. It’s a striking metaphor for the ever-evolving wave of emerging talent, with Bentley positioned as both trailblazer and mentor in this glittering pop universe.

The official music video for New Song is a full-circle creative moment for Bentley-he directed it himself, with Thea Sass-Ainsworth producing and serving as creative director. The visual is a feast of bold aesthetics and high-impact performance, brought to life through Trevor Paul’s striking cinematography and Ryan Redmond’s dynamic choreography. It’s a cinematic, high-energy showcase that perfectly matches the pulse of the track. And if you caught my interview with TEARS & GEARZ last week (HERE), you might recognise a surprise cameo from Matt Bissell aka ZEE MACHINE! Oh, and there’s a sneaky little Easter egg at the end too… but I’ll let you discover that one yourself.

Back in the summer of 2023, the algorithm blessed me with Bentley Robles’ track HOPE U CRY which really made me sit up and pay attention. I was instantly hooked. Naturally, I jumped onto X (still called Twitter back then) to follow him, and to my surprise, we were already mutuals! Small world moment. I sent him a DM and he replied with the sweetest message, saying he loves cosmic shit like this! Honestly, he was so kind-and still is. Beyond being genuinely lovely, the guy’s insanely talented. I’ve been a fan ever since, and watching his journey has been incredible. He's been in the music industry for 72 years and has signed a record deal FINALLY, back in July, super deserved!🍾

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I just hope he doesn’t blow up too much and forget about our little DM exchange lol! Back to New Song-true to form, Bentley delivers electrifying choreography and unapologetically sensual queer energy throughout the video. And the cast includes a lineup of undeniably swoon-worthy supporting guys that add an extra layer of visual indulgence. Bentley always knows what the gays want!

Bentley describes New Song as a provocative reflection on our obsession with novelty-and how quickly we toss it aside. “We crave what’s fresh,” he explains. “A rising star, a new trend, a sound we haven’t heard before. But the moment it loses its shine? We’re already onto the next.” That fleeting allure of “new” becomes a metaphor for desire, lust, and obsession. For Bentley, it’s thrilling-but also unsettling.

What happens when I’m no longer new?

He frames pop culture as a relentless cycle: worship, consume, discard, repeat. New Song is his cheeky, chant-driven, and undeniably sexy response to that pattern. It’s part critique, part confession, part seduction. “I’m Bentley,” he declares, “your new pop boy, ready to feed the machine.”

Co-written in just a few hours with longtime collaborator Dominic Florio, the track channels early 2000s energy-think Britney Spears meets Timbaland-with a pulsing, percussive beat that demands attention. It’s giving I’m a Slave 4 U in all the best ways.

Bentley Robles has carved out a devoted fanbase by transforming heartbreak into glittering, euphoric pop anthems. With a sound that blends the emotional depth of a pop boy with the flair of a pop girlie, he’s become a standout in the mainstream scene. His critically praised EPs UGLY CRIER and CHAOTIC EROTICA earned him serious industry buzz, and after a triumphant international tour, Bentley is now firmly positioned as one of the most compelling and dynamic new voices in pop music.

New Song drops at a high point in Bentley’s career. He’s racked up over 10 million streams, earned a nomination and live performance slot at the 2025 Queerty Awards, and was spotlighted as an Artist to Watch by The Recording Academy-complete with a performance at the first ever GRAMMY House NYC.

He has performed at major festivals including Mighty Hoopla in the UK alongside JADE, Kesha, and Ciara, as well as SXSW London 2025 for Rolling Stone. His music has been featured in outlets such as Notion, Wonderland, LADYGUNN, and Flaunt.

Previous single i hate the weekend was featured on Love Island Season 7 and trended on Shazam and while his catalogue has secured multiple Spotify editorial placements (as playlist cover artist), Radar US, and OBSESSED.

With a growing global fan base, a powerful personal narrative and a debut album on the horizon, Bentley Robles continues to redefine what it means to be a modern pop star!

@bentleyrobles a little chat ❤️ #indiepop #popmusic #debutalbum ♬ CHAOTIC EROTICA - Bentley Robles

New Song is on all streaming platforms now. Share your thoughts in the comments section below and start or join the convo!🗣️👇🏻

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