Global Pride 2020 reaches 57million
Global Pride 2020 reaches a worldwide audience of 57,050,978 viewers and raises almost $53,000 for a Pride Covid-19 Relief Fund
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Global Pride, the 27-hour virtual Pride that took place on Saturday, June 27, reached a worldwide audience of 57,050,978 viewers in at least 163 countries and raised almost $53,000 for a Pride Covid-19 Relief Fund, organisers have confirmed.Broadcast on the YouTube channels of Todrick Hall and iHeart Radio, and on Facebook and Revry, Global Pride featured content from more than 500 Pride and LGBTQ+ community organisations from 91 countries. Content included music and drag performances, speeches and messages from activists, and archive footage from Pride events around the world.
Viewers were encouraged to donate to a Pride Covid-19 Relief Fund managed by international Pride organisations, InterPride and the European Pride Organisers Association. A total of almost $53,000 was raised during the event, exceeding the organiser’s target of $50,000. Pride and LGBTQ+ organisations will be able to apply to this fund for financial assistance.Kristine Garina, Co-Chair of Global Pride and from Baltic Pride in Latvia, said: ‘We know that LGBTQ+ people have been affected financially by Covid-19 and so fundraising was always going to be a challenge. But we are enormously grateful to everyone who donated, and we’d urge everyone who enjoyed Global Pride to donate anything they can’ All funds will be directed to Pride organisations in need. There are a number of ways to donate, via www.globalpride2020.org/donateA team of more than 100 volunteers from across the world worked on the Global Pride project, most from Pride organisations affected by Covid-19. These included video editors, producers, and specialists in fundraising, communications, and non-profit leadership.
Natalie Thompson, continued: ‘When we began this project, we were well aware we were entering uncharted territory and had a near-unbelievable vision, but we needed to do something at a time when we had an international platform.’Pride is not simply about parties or parades; our work, from marches to programming to amplifying diverse voices in our community all year long, helps push the needle towards true equality and freedom for LGBTQ+ people worldwide. Global Pride 2020 gave us an opportunity to allow Prides worldwide to tell their own stories to the largest audience in history that was accessible in new ways. Together, afterward, it felt like we had accomplished a queer miracle, but given the feedback and response it was worth every moment of work.’Pride was possible because of the support of Queerty, Gilead, DIVA Media Group, Time Out Group, TripAdvisor, Erika Lust, GIPHY and 32 other partners.For more info on Global Pride, visit their website.
