Aston Villa’s Pride range to support LGBTQ+ activity in the community
Throughout September and October, Aston Villa will be working with their retail partner Fanatics to re-activate this initiative, in line with their support for Birmingham Pride, and the rainbow laces period throughout October.
From June to August 2022, all net profits from the sales of the Pride range sold by Aston Villa Football Club were donated equally to the AVFC Foundation to support LGBTQ+ activity in the community – through their mental health and wellbeing Be You sessions – and Birmingham LGBT.
Throughout September and October, Aston Villa will be working with their retail partner Fanatics to re-activate this initiative, in line with their support for Birmingham Pride, and the Rainbow Laces period throughout October.
Monthly Be You football sessions begin from Sunday, October 2 at the Academy Building, Villa Park, and they are a safe and inclusive LGBTQ+ space, open for all ages 18+, and all abilities. To book your place email: TeamWork@avfc.co.uk
Lucy Keeling, Equality, Diversity & Inclusion Lead at the Club, explained “Moving forward, there are exciting discussions taking place as to how we can amplify all year-round support through Pride product ranges, which will include consultation with Villa & Proud.”
Support independent LGBTQ+ journalism
Scene was founded in Brighton in 1993, at a time when news stories about Pride protests were considered radical. Since then, Scene has remained proudly independent, building a platform for queer voices. Every subscription helps us to report on the stories that matter to LGBTQ+ people across the UK and beyond.
Your support funds our journalists and contributes to Pride Community Foundation’s grant-making and policy work.
Subscribe today
Comments ()