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# Save the arts: a performance piece by Cameron MacDonald
- URL: https://www.scenemag.co.uk/save-the-arts-a-performance-piece-by-cameron-macdonald/
- Published: 2020-11-03T12:30:24.000Z
- Updated: 2020-11-03T10:00:33.000Z
- Description: Cameron MacDonald, a choreographer and performer represented by The Wright Agency, has created a performance video with other professional dancers in a bid to encourage the preservation of the UK arts industry.
- Author: Rachel Badham
- Tags: Arts, Dance, News, Coronavirus (Covid-19), dance, LGBTQ, Lockdown, UK News

![](https://www.scenemag.co.uk/content/images/wp-content/uploads/2020/11/save_the_arts-1.jpg)

**Cameron MacDonald**, a choreographer and performer represented by **The Wright Agency**, has created a performance video with other professional dancers in a bid to encourage the preservation of the **UK** arts industry. Directed by **Tom Keeling** and **Fabio Santos**, the [video](https://www.whatsonstage.com/london-theatre/news/musical-performer-greatest-showman-video-stage%5F52714.html?ref=scenemag.co.uk) features dancers across a number of popular London theatre venues as the UK prepares to go into a second lockdown. It features the hit song *From Now On*, as seen in **The Greatest Showman**.

The arts industry is among the hardest hit by the coronavirus pandemic. Although the government [previously](https://www.bbc.co.uk/news/uk-england-53434689?ref=scenemag.co.uk) donated £1.5 billion to theatres and arts venues, many are fearful a second lockdown will put many out of business. The cancellation of live arts events has seen £23 million [losses](https://www.theargus.co.uk/news/18759950.coronavirus-recovery-plan-brightons-arts-industry/?ref=scenemag.co.uk) in Brighton’s local economy alone.

![](https://www.scenemag.co.uk/content/images/wp-content/uploads/2020/11/cm-dance-1.jpg)

The Wright Agency [called](https://twitter.com/wright%5Fagency%5F/status/1322965297469554689?ref=scenemag.co.uk) MacDonald’s video ‘heart stopping’, with many other’s praising it. Fellow choreographer **Andrew Wright** [tweeted](https://twitter.com/AndrewWright5/status/1322965966469345283?ref=scenemag.co.uk): *“I love everything about this. An outpouring of talent, skill and message. Theatre HAS to come back. Thank you to Cameron and his brilliant dancers for your work.”*

Watch the video on CM Choreography’s [Instagram](https://www.instagram.com/tv/CHDP1jkHLu3/?ref=scenemag.co.uk).