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# OUTtv rebrands UK LGBTQ+ streaming service FROOT.TV to OUTFLIX and continues European expansion with Allente across the Nordics
- URL: https://www.scenemag.co.uk/outtv-rebrands-uk-lgbtq-streaming-service-froot-tv-to-outflix-and-continues-european-expansion-with-allente-across-the-nordics/
- Published: 2024-04-09T09:08:34.000Z
- Updated: 2024-04-09T09:08:34.000Z
- Description: OUTtv, the LGBTQ+ streaming service from OUT Media Group (OMG), is rebranding its UK and Ireland streaming service Froot.tv to OUTflix and launching a Direct-to-Consumer app offering for OUTflix across the region. In addition, OUTflix has launched across the Nordics through a deal with Allente which
- Author: Graham Robson
- Tags: Television, Froot.TV, LGBT, LGBTQ, OUTflix, TV

**OUTtv**, the LGBTQ+ streaming service from **OUT Media Group** (OMG), is rebranding its UK and Ireland streaming service [**Froot.tv**](http://froot.tv/?ref=scenemag.co.uk) to **OUTflix** and launching a Direct-to-Consumer app offering for OUTflix across the region. In addition, OUTflix has launched across the Nordics through a deal with **Allente** which covers Sweden, Norway, Denmark and Finland.

Since launching in the UK in 2020 as a DTC offering, the service has grown its partnerships to include **OUTtv Proud**, a **FAST** channel now available via **Channelbox** on Freeview, **Plex** and **Netgem**.

OUTflix is also a commissioner of original UK content, recently greenlighting queer comedy series *Stand Up Specials London*, featuring sets from emerging comedians including **James Barr**, **Heleana Blackwell**, **David Ian**, **Kat Nip** and **Vix Leyton**. Additional UK original content on the service includes *Live at the Queer Comedy Club*, and a series of short films from the **Iris Prize** festival selected titles.

In addition, two projects developed through the documentary film financing fund for emerging British LGBTQ+ filmmakers that OUTtv funds alongside the Iris Prize and **Aberystwth University** are hosted on OUTflix: Somina Fombo’s *Some Girls Hate Dresses*, which follows the lives of Black British tomboys from the 1990s, and the forthcoming *Bender Defenders* from director **Ira Putilova**, highlighting five queer, non-binary and transgender people at a queer Muay Thai club in East London talking about friendship, love, intimacy, queerness, London and bodies.

**Brad Danks**, CEO of OMG and OUTtv, said: “OUTtv has always been a trailblazing platform, recognising that queer audiences and allies are a significant segment of the viewer population and offering them both original and acquired content – ranging from overlooked stories from the past like *Some Girls Hate Dresses*, to bubbly and authentic dating series like the Stormy Daniels-fronted *For the Love of DILFS*.

“We are unifying the brand as we expand across Europe and beyond, so we’re thrilled to be launching OUTflix alongside our partnership with Allente across the Nordics – and look forward to many more viewers discovering the treasure trove of LGBTQ+ content we continue to grow.”

**OUTflix is available at [OUTflix.com](http://outflix.com/?ref=scenemag.co.uk) for £2.99/month with a free 7-day trial. The service is also available for iOS, tvOS and Android devices.**