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# H&M UK match ticket sales for Joe Black raffle
- URL: https://www.scenemag.co.uk/hm-uk-match-ticket-sales-for-joe-black-raffle/
- Published: 2021-04-08T14:00:23.000Z
- Updated: 2021-04-08T13:33:53.000Z
- Description: The total raised through the raffle, which will benefit the Sussex Beacon, currently stands at £10,000 (and rising).
- Author: Graham Robson
- Tags: Community, Health, HIV, In The South, Information, News, Joe Black, LGBTQ, RuPaul's Drag Race UK, Sussex Beacon

The [**Sussex Beacon** ](https://www.sussexbeacon.org.uk/?ref=scenemag.co.uk)has announced that **H&M UK** has agreed to match the present level of ticket sales from [a raffle of Joe Black’s infamous dress](https://raffall.com/216491/enter-raffle-to-win-joe-blacks-infamous-hm-dress-hosted-by-sussex-beacon?ref=scenemag.co.uk) from *RuPaul’s Drag Race UK* with a £5,000 match donation, which brings the total to over **£10,000** (and rising).

![](https://www.scenemag.co.uk/content/images/wp-content/uploads/2021/03/202103232309491224399756605a753d86cfe4-93204013-copy.png)

The Sussex Beacon will officially announce the news on its social media channels on **Friday, April 9** at **9am** BST,

**Luciane Toldo**, sustainability manager H&M UK & IE, said: *“We are very proud to support the Sussex Beacon, the amazing work they do to support people living with HIV is truly humbling. Auctioning the H&M dress worn by Joe Black on RuPaul’s Drag Race is a fun and fantastic way to raise awareness of such an important cause.”*

Joe Black was Brighton’s first drag queen to be on *RuPaul’s Drag Race UK*. Unfortunately, Joe was the first queen to be eliminated this season but returned mid-season to replace **Veronica Green**. However, Joe’s return was short lived when he decided to wear a pink H&M dress on stage when performing to *UK Hun?* in the *RuRuVision Song Contest*. RuPaul’s outburst over the off-the-rack H&M dress has now become a meme and has gone down in Drag Race Herstory!

Joe Black has kindly donated the infamous pink H&M dress to be raffled off to raise funds for the Sussex Beacon. The raffle launched online on **Raffall** on Friday, March 26 at 9am and will run until **midnight** on **Friday, May 28**. Tickets are only **£2.50**. **To enter,[ CLICK HERE](https://raffall.com/216491/enter-raffle-to-win-joe-blacks-infamous-hm-dress-hosted-by-sussex-beacon?ref=scenemag.co.uk)**

Joe Black said: *“Well, I think we should all see some f\*\*\*\*\*g H&M! I’m so happy to see that H&M have kindly offered to match the £5,000 we had already raised, bringing our total up to £10,000! I am beyond thrilled that a simple fashion choice on a television show has ultimately helped a lot of people. I cannot express how pleased I am with the support from everyone involved and who has taken part.”*

**Mark**, the Sussex Beacon’s fundraising manager, added: *“We are over the moon with the generosity of both Joe and H&M in supporting this raffle. To raise over £10,000 during these difficult times is one thing but entirely another from the raffling of a single dress. It’s extraordinary. This will make an enormous difference to those living with HIV in Sussex. If you’re interested, there’s still time to enter.”*

**To enter the raffle, [CLICK HERE](https://raffall.com/216491/enter-raffle-to-win-joe-blacks-infamous-hm-dress-hosted-by-sussex-beacon?ref=scenemag.co.uk)**