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# Erdem launches T-shirt in collab with Gay’s The Word bookshop to raise funds for LGBTQ+ charities
- URL: https://www.scenemag.co.uk/erdem-launches-t-shirt-in-collab-with-gays-the-word-bookshop-to-raise-funds-for-lgbtq-charities/
- Published: 2025-06-20T12:50:10.000Z
- Updated: 2025-06-20T12:50:10.000Z
- Author: Graham Robson
- Tags: News

Fashion label **Erdem** has launched a special limited-edition unisex T-shirt featuring a striking carnation print, created in collaboration with **Gay’s The Word**—the UK’s first LGBTQ+ bookshop. All profits from the T-shirt will be donated to two vital LGBTQ+ charities: trans-led grassroots organisation, **Not A Phase**, and LGBTQ+ youth homelessness charity, **akt**.

**Erdem Moralıoğlu**, founder and Creative Director of the London-based fashion house, shared: “I am honoured to partner with two incredibly important charities, Not A Phase and akt, to help communities who need our support now more than ever.”

The white T-shirt features a delicate print of light blue, pink, and white carnations—echoing the colours of the **Trans Pride Flag**—alongside a green carnation, a historic symbol of queer identity popularised by **Oscar Wilde**.

Described as being “in support of two charities close to the heart of the house,” the T-shirt is priced at **£75**and is available online at **erdem.com**, at Erdem’s flagship store on **70 South Audley Street, Mayfair**, and at *Gay’s The Word* bookshop at **66 Marchmont Street, Bloomsbury**.