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# Aston Villa’s Pride range to support LGBTQ+ activity in the community
- URL: https://www.scenemag.co.uk/aston-villas-pride-range-to-support-lgbtq-activity-in-the-community/
- Published: 2022-09-18T16:00:49.000Z
- Updated: 2022-09-18T11:49:45.000Z
- Description: Throughout September and October, Aston Villa will be working with their retail partner Fanatics to re-activate this initiative, in line with their support for Birmingham Pride, and the rainbow laces period throughout October.
- Author: Catherine Muxworthy
- Tags: Birmingham, Birmingham Pride, Football, LGBTQ, Pride, Sport

From June to August 2022, all net profits from the sales of the Pride range sold by **Aston Villa Football Club** were donated equally to the **AVFC Foundation** to support LGBTQ+ activity in the community – through their mental health and wellbeing **Be You sessions** – and **Birmingham LGBT**.

Throughout September and October, Aston Villa will be working with their retail partner **Fanatics** to re-activate this initiative, in line with their support for **Birmingham Pride**, and the **Rainbow Laces** period throughout October.

Monthly Be You football sessions begin from **Sunday, October 2** at the **Academy Building**, Villa Park, and they are a safe and inclusive LGBTQ+ space, open for all ages 18+, and all abilities. **To book your place email: [TeamWork@avfc.co.uk](mailto:TeamWork@avfc.co.uk)**

**Lucy Keeling**, Equality, Diversity & Inclusion Lead at the Club, explained “Moving forward, there are exciting discussions taking place as to how we can amplify all year-round support through Pride product ranges, which will include consultation with **Villa & Proud**.”

![](https://www.scenemag.co.uk/content/images/wp-content/uploads/2022/09/foundation-events-poster-option-1-twitter-6-1-e1663501677162.jpg)